• Getting Hands On: Experience Mapping Workshops Coming to SF & Austin

    Last summer, we published our (free) Guide to Experience Mapping in which we provide a succinct overview of the value and process of collaboratively mapping customer experiences. We have been excited by its reception and the stories we hear from the community on how they’re putting the method to use in their organizations.

    It’s not a surprise that the community (i.e., customer experience, user experience, and service design practitioners) has been hungry for guidance in how to better understand and design for experiences that unfold across touchpoints and over time. In our practice, experience mapping has proven to be an effective approach in creating understanding and empathy across a diverse set of stakeholders. From marketing, to development, to product management, to design, experience maps serve as actionable tools to define a unifying understanding of the goal: “How do we support the customer journey?”

    If your goal is to help organizations not only answer this question but take action through creating valuable experiences, we would like to invite you to join us at one our of upcoming Experience Mapping workshops. These hands-on sessions go a few levels deeper than our guide into our approach to experience mapping. Through lecture and activities, you will learn:

    Diving into experience mapping

    • The context, people, and systems involved in experience mapping
    • What a touchpoint is—and how to identify yours
    • Methods for conducting research on your users’ journey
    • Mapping with your team

    Techniques for involving your organization in mapping activities

    • Ways to layer data to tell an engaging story about your users’ journeys
    • The stages, emotions, and channels that affect the quality of a journey
    • Creating a narrative

    Ways to visually represent user data with richness, depth, and detail

    • The sizing, fidelities, and channels that influence your illustration
    • Using maps as a catalyst

    How to identify, describe, and measure touchpoints in context of the journey

    • The criteria to vet touchpoints for cross-channel experiences
    • When to plug the touchpoints back into the full user’s journey


    Adaptive Path Studio
    Saturday, February 8 | 9:00am – 5:30pm
    Register and get more details here

    Adaptive Path Studio
    Thursday, February 20 | 9:00am – 5:30pm
    Register and get more details here

    Use the promo code ‘BLOG’ when registering for a 10% discount.

    There are 9 thoughts on this idea

    1. Russ

      Will you be holding these in Seattle any time soon?


    2. Pingback: Experience Mapping Workshop by Adaptive Path | Austin UXPA

    3. Patrick

      Russ, we currently don’t have plans for Seattle but we’re actively discussing different venues for our one-day events. We’d love to have you in SF, though!

    4. James

      How about an online course offering for those who can’t attend in-person sessions?

    5. Laura Knight

      Hi there, do you offer the experience mapping workshops in the UK? I would be very keen to learn how to do this. Or, online workshops? Thanks.

    6. Will Sharick

      Laura we don’t have current plans for a workshop in the UK. We are hosting a 4 day UX Intensive workshop in Dublin May 13-16 where concepts will be covered. Our next Experience Mapping Workshop is in Chicago in June. Check out our Events & Training page for more information or email us at apevents@adaptivepath.com.

    7. Wayne

      I’d be really interested in a London workshop too but in the absence of that, any plans to hold one in New York?

      1. Will Sharick

        Hi Wayne. No current plans to hold an Experience Mapping Workshop in New York. We are hosting one in Seattle on August 1, 2014. We will also be hosting our popular 4 day UX Intensive workshop in Brooklyn, NY, Oct. 13-16.

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